Jose Vargas
From X-factor to Glamour Awards: A Journey Through Ireland’s Entertainment Landscape
Dublin City witnessed a momentous occasion this week at Alfies Restaurant, where Micheal Marty Byrne, accompanied by notable figures like Tati Lacrim Alissa Savina, Sarah Louise, and Chloe Boyle, celebrated his acquisition of the Miss Bikini Ireland franchise. This significant move, sealed for an undisclosed sum, marks a new chapter in the event’s over-a-decade history.
Miss Bikini Ireland, set to dazzle audiences at Opium Nightclub in Dublin City in February 2024, promises an exceptional show co-hosted by MTV’s Hughie Maughn and DJ Alex Zander. This acquisition aligns seamlessly with Micheal’s impressive portfolio, which includes ownership of Ireland’s top-selling spas such as The Dawson, The Merrion Day Spa, and Cloud Nine.
Micheal’s entrepreneurial spirit doesn’t stop here. He has innovatively set up the first ‘Irish Glamour Awards,’ scheduled to commence at The Mansion House in 2024. These Oscar-style nominations are expected to attract luminaries like Conor McGregor and Maura Higgins, recognizing excellence across sports, entrepreneurship, TV personality, and entertainment.
Micheal’s journey in the entertainment industry is a narrative of ambition and success. Beginning his career with Louis Walsh on X-factor UK in 2007, he quickly climbed the ladder, becoming the Cast Manager for Ireland’s first reality TV show, Tallafornia, in 2011. His expertise also shone through in MTV’s Life of the Party.
With a 14-year tenure as a judge on various panels, including the Oyster Pearl in Carlingford, the Rose of Tralee entries, Style Warriors, Miss Ireland, and Miss Swimsuit, Micheal has left an indelible mark on Ireland’s entertainment scene. His contributions have been acknowledged by the Lord Mayor, recognizing his talent-spotting prowess and significant impact within the arts and entertainment sector. With a net worth reportedly over €13m post-Covid, Micheal’s influence continues to grow.
The upcoming Glamour Awards are anticipated to be a star-studded event, showcasing the finest talent Ireland has to offer. As Micheal Marty Byrne steps into his new role with Miss Bikini Ireland, the nation eagerly awaits the splendor and spectacle that this visionary is sure to bring to the forefront of Irish entertainment.
Photography – Shootfix_as ( Adrian Sukiennik)
Marketing – Hustlers Media Marketing
Designer & Stylist – Audrey O’Hanlon
