Jose Vargas
Marvelous Mrs. India 1st Runner-Up, Marvelous Fashion Icon, Middle East Woman Leader, and Best Marketing Leader
Dubai, UAE – A Multifaceted Inspiration Across Business and Pageantry
Sonal Dawda, a dynamic leader in Dubai’s corporate world, has recently achieved remarkable success at the Marvelous Mrs. India 2024 beauty pageant held in Gurugram. Known for her intellect and charm, she was crowned as the 1st Runner-Up and Marvelous Fashion Icon, with awards presented by India’s first Mrs. World, supermodel, and actor, Dr. Aditi Govitrikar, and Bollywood fashionista Ms. Rina Dhaka. This achievement highlights Sonal’s diverse talents, from her powerful presence in the corporate world to her grace on stage.
Currently the Head of Marketing & Corporate Communications, Sonal’s career journey is as inspiring as it is successful. Her experiences, resilience, and dedication make her a true role model for others striving for both personal and professional excellence.
Interview with Sonal Dawda
Q: Give a brief overview of your professional journey. What made you choose your current industry?
A: I am currently working in the insurance industry, which has been pivotal in shaping my career. The insurance sector in the UAE is continuously growing, offering significant opportunities for professional growth. My journey began in 2004 after completing my post-graduation in advertising and marketing. I started in Dubai’s client servicing department at a prominent advertising agency, where the booming industry allowed me to grow rapidly. I managed to pitch and secure big accounts, even working with celebrities like Shah Rukh Khan and Katrina Kaif.
However, with the advertising recession in 2010 and a shift to digital media, I decided to transition from the ad agency to the client side in marketing. After completing courses in digital advertising and Photoshop, I became Marketing Manager at my current company. When asked in my interview why I’d switch from a glamorous field to the “boring” insurance industry, I replied, “I will bring glamour to insurance.” True to my word, I have driven the growth of my company, implementing strategic partnerships, rebranding, and earning several accolades.
Q: What, according to you, is the biggest obstacle en route to self-healing?
A: The mind is the most powerful tool in self-healing, yet negative self-talk can be its biggest obstacle. External validation is fleeting, but the real challenge is controlling our internal dialogue. Self-healing begins by silencing the voices of doubt and listening to your inner truth. For me, a positive mindset is essential for mental fitness. My mantra for self-healing involves 3 R’s: Reflect, Replace, Restore.
• Reflect: I set aside 10 minutes each day to reflect on my thoughts and connect with my inner self. My personal “ZEN DEN” at home serves as my space for nightly reflection.
• Replace: I consciously replace negative language with constructive words, establishing daily affirmations. Some of my affirmations include, “I am the best version of myself,” and “I have the power to create change.”
• Restore: I restore positive energy through gratitude, helping others, and maintaining a journal. This journey has led me to inner peace and resilience.
Q: Enlighten us about your take on technology. As a modern-day entrepreneur, how are you leveraging the power of technology to your organization’s and client’s benefit?
A: Technology plays a critical role in a company’s growth, but it must align with business needs. A digitalization strategy enhances operations and customer satisfaction, yet in insurance, technology must work hand-in-hand with human interaction. By improving speed, reducing errors, and empowering customer service teams, we ensure an outstanding client experience. I have successfully established digital partnerships, and I am part of our digital strategy team, launching B2B and B2C portals, as well as partnerships with aggregators and private organizations. This approach has increased our client base and retention, earning us awards like “Digital Innovation” and “Best Customer Experience.”
Q: How feasible is leading a holistic life considering today’s fast-paced lifestyle and societal construct?
A: A holistic approach is essential for balancing mind, body, and soul, leading to productivity and growth. My journey to holistic living began last year when I participated in the Marvelous Mrs. India pageant, which helped me focus on self-discovery and mental wellness. Since then, I have embraced this lifestyle fully, including participating in Dubai Theatre, pursuing my passion for acting, and volunteering in community activities like beach clean-ups and food distribution.
My holistic approach is about achieving professional growth while giving back to society, and I share my journey through vlogs, panel discussions, and mentorship. Living holistically brings a sense of fulfillment and inner peace.
Q: In the dynamic business world where things can change in a snap, how does one keep a steady head and focus on the goals?
A: I believe in creating a legacy by setting and achieving goals. In a rapidly changing business world, a steady belief in oneself is essential. Hard work, focus, and staying current with market trends keep me grounded. Additionally, I practice mindfulness and use a “Goals Planner” to stay on track:
• Set goals based on vision.
• Define steps to achieve those goals.
• Review and track progress.
• Seek guidance from mentors.
• Stay surrounded by positive influences.
Q: Please share awards & accolades received by you or your organization, if any.
A: I have been honored with multiple awards, including Middle East Woman Leader, Best Performer, and Best Marketing Leader. Crowned Marvelous Mrs. India 1st Runner-Up and Fashion Icon, I cherish every achievement as part of my journey. My company has received awards like Digital Innovation of The Year, Best Customer Experience, and Best Employer, reflecting our commitment to excellence.
Personal Achievements:
• Middle East Woman Leader at Middle East Leadership Awards & CMO Asia 2023
• Best Marketing Leader at UAE Women Achievers Awards 2024
• Marvelous Mrs. India 1st Runner-Up and Fashion Icon in 2024
Q: What is that one quote you absolutely live by or find helpful?
A: My guiding philosophy is: Continuous improvement and belief in one’s own self with the motto of never giving up. My message to others is, “Wear your confidence, chase your dreams, and conquer the world.”
Embracing Success with Compassion and Resilience
Sonal Dawda is a true example of beauty with brains. She stands as an inspiration not only for her professional achievements but also for her dedication to empowering others. Her journey is one of passion, determination, and a commitment to giving back.
