Jose Vargas
In the dazzling world of pageantry, where poise, presence, and perception define the global narrative, the return of Miss Universe Cuba after nearly six decades is more than a comeback—it’s a renaissance. At the heart of this powerful reawakening stands one man: Maykel Pérez.
An award-winning publicist and strategic storyteller, @maykelpublicist is the driving force behind one of the most emotional and impactful moments in Cuba’s cultural history. Through vision, craft, and relentless dedication, Pérez not only resurrected Cuba’s presence at Miss Universe—he redefined it for a new generation.
With the reintroduction of Cuban beauty on the world stage, Pérez engineered more than a publicity campaign; he ignited a movement. Every element—from visual branding to global press exposure, from social media strategy to narrative design—was thoughtfully orchestrated to communicate one message: Cuba is back, stronger and more radiant than ever.
His approach was holistic and heartfelt. Pérez infused the project with authentic cultural pride, empowering Cuban women to be seen not just as symbols of beauty, but as ambassadors of heritage, strength, and modern femininity. In doing so, he gave voice to a story that had been waiting nearly sixty years to be told.
At the center of this milestone was contestant Marianela Ancheta, whose rise was shaped by Pérez’s meticulous guidance. From her styling and media training to the narrative that carried her across international headlines, everything reflected a Cuba that is resilient, vibrant, and proud of its roots.
But behind the polished visuals and triumphant headlines is a man who understood that representation is not a moment—it’s a message. Maykel Pérez didn’t just bring Cuba back into the spotlight; he gave its people something to celebrate, to rally behind, and to remember.
Through his bold leadership, unwavering creativity, and belief in the power of visibility, Maykel Pérez has etched his name into the annals of Cuban pageant history. His work serves as a powerful reminder that true change begins with one person brave enough to believe in what could be—and strategic enough to bring it to life.
This is more than the return of a queen.
It’s the rise of a nation’s voice—elevated by the publicist who made the world listen.
Follow his work and legacy at @maykelpublicist
