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The Soft Power of Gracie Draskovich: Rebranding Luxury for the Next Generation

Entrepreneur. Creator. Strategist. At 22, she’s not just building a brand—she is one.
11 June 2025

Aesthetic Meets Strategy

Gracie Draskovich is the modern archetype of what it means to be both creative and calculated. At just 22 years old, she’s carved out a powerful space in the digital world—one where luxury isn’t loud, but intentional, and femininity is redefined through strength, softness, and storytelling.

Her content—spread across TikTok, YouTube, and Instagram—merges elegant visuals with clear, empowering messages. Think: mindset wisdom wrapped in pearls and silk. Each video, post, and piece of advice feels like a love letter to the women watching—reminding them of their worth, their standards, and the beauty in owning both.


Ms. Bjorlin: A Brand That Feels Like a Whispered Secret

As the founder of Ms. Bjorlin, a refined sleepwear and loungewear label, Gracie has proven she’s more than just a face on a screen.

Inspired by old-money elegance and slow-living luxury, the brand is a quiet rebellion against fast fashion and hustle culture. Every piece is designed to invite softness, rest, and romanticism back into everyday life.

It’s not just clothing—it’s a lifestyle. And for Gracie, it’s a mission: to help women feel at home in their own skin, even when the cameras are off.


Not Just an Influencer—A Brand Architect

Behind her glow-up aesthetics and lifestyle inspiration lies a sharp entrepreneurial mind. With multiple six-figure ventures under her belt before turning 23, Gracie has built a business blueprint that combines digital influence with real-world impact. She’s proof that high standards don’t limit you—they elevate everything you touch.

Whether she’s consulting for creators, crafting brand campaigns, or filming from her pastel-toned studio, Gracie Draskovich is operating at the intersection of art and empire.


Follow the journey:
📍 Instagram: @graciedraskovich
🖋 Featured by Hollywood Magazine

Jose Vargas

Jose Vergas, esteemed editor and writer at "Hollywood Times Mag," boasts a keen eye for storytelling and trendspotting in Tinseltown. With years of industry experience, he crafts compelling narratives that resonate with readers, making him an indispensable voice in entertainment journalism. Through his words, Jose brings Hollywood's magic and intrigue to life.

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