Jose Vargas
Hollywood Magazine Exclusive | Beauty Icons Issue
In a world where the beauty industry often follows trends, Jamielynn De Leon is creating them. The celebrity hairstylist turned beauty innovator mogul has not only earned her place among the elite — she’s built an empire that redefines what it means to lead, disrupt, and elevate within the beauty landscape. With a glittering résumé that includes over 100+ New York Fashion Week shows, Times Square billboards, and coverage from Forbes, Business Insider, and The Today Show, Jamielynn is more than a stylist — she’s a visionary force shaping the future of beauty on a global scale.
A Salon Beyond the Standard: The Rise of Rogue House
At the heart of Jamielynn’s journey is Rogue House Salon, her flagship venture that has become a fixture in the elite styling scene and an official NYFW partner. More than just a salon, Rogue House is an innovation hub — a space where artistry meets ambition and where Jamielynn’s clients experience not just beauty, but transformation.
From behind-the-scenes glamour at Runway 7 Fashion to the neon glow of Times Square spotlights, Rogue House is where editorial meets every day, and every client is treated like a star.
The Revolution: Ditch the Front Desk™
Jamielynn’s success didn’t stop at styling chairs — it evolved into a revolutionary framework. With her “Ditch the Front Desk™” program, she challenged the outdated norms of salon management and introduced a virtual live receptionist model that has redefined how beauty businesses operate. This digital course and system offer salon owners a streamlined, scalable solution — one that slashes overhead while boosting professionalism and client experience.
Through her company Salon Receptionist, she delivers tech-enabled efficiency to beauty brands that want to modernize without losing the magic of personal service.
Fashion, Editorial, and Education: Building the House of Annex
Jamielynn’s next move? Bridging the gap between salon life and high fashion. House of Annex, her editorial and runway production firm, serves as a launchpad for stylists seeking to elevate their careers. By providing hands-on access to Fashion Week experiences, editorial shoots, and branding guidance, she empowers beauty professionals to craft portfolios that compete at the highest level — a pathway previously locked behind industry gatekeepers.
As Director and Lead Artist at Runway 7 Fashion, Jamielynn has mentored and led teams through over 100 major runway productions, nurturing the next wave of beauty creatives while delivering top tier glam to designers and celebrities alike.
A Global Stage, A Lasting Legacy
Whether she’s backstage in Paris, training stylists across the U.S., or speaking at entrepreneurial summits, Jamielynn is not just participating in the beauty industry — she’s reconstructing its foundation. Her commitment to education, empowerment, and access is more than a mission — it’s a movement.
Named one of Entrepreneur Herald’s 40 Under 40, Jamielynn is building a legacy that transcends borders. Her journey from stylist to mogul is proof that with bold vision, fierce resilience, and a heart for impact, anything is possible.
Follow the Leader
Jamielynn continues to inspire the next generation of beauty moguls with every venture, every runway, and every innovation. From the salon to the global stage, she is beauty’s boldest architect — and the future is nothing short of iconic.
Follow her journey on Instagram: @jamielynnjj
Learn more about her brands: Rogue House, Salon Receptionist, House of Annex
